Promote your home through social media: 8 tips

Selling your home yourself for a good price involves quite a bit of work. Has the real estate agent or a potential buyer already had a building inspection performed? You naturally want as many people as possible to see your house and encourage them to come. There are various ways to promote your home. Using social media to promote your house is a modern trend.

Social media marketing is becoming increasingly common in home sales. This means using social media channels like WhatsApp, Facebook, Twitter, LinkedIn, Instagram, and YouTube to promote a property. This article provides eight tips for successfully doing this.

1. Take beautiful photos

The foundation of all your posts must be solid. It's crucial to present your property in the best possible light. Always use a high-quality camera that allows you to take both professional-quality photos, both overviews and details. Take beautiful photos yourself, edit them, and use them in your promotion.

2. Promote your social media posts

Promote your social media posts as much as possible, for example, by using Facebook ads. This doesn't cost much, but it's definitely worth it because it allows you to reach a relevant audience. You can run an ad on Facebook for about €3, targeting 1,000 people. To advertise on Facebook, you do need to create a business page.

3. Create a website about your property

Your home needs to be highly visible on the internet. Did you know that over 18,000 searches for "buy a house" are made on Google every month? Therefore, it's a good idea to create a simple website about your home with relevant information and photos. There are many platforms where you can easily create a website, such as:

Wix.com
Strato
Jimdo

4. Facebook page about your home

Do you find creating your own website about your property a bit too much effort? Then creating a Facebook page is another option. On this popular social media network, you can easily set up a page from your own account. You can then post about the house, the surrounding area, and all sorts of other things.

5. Make a floor plan of your home

Potential buyers want to know the approximate size of a property. Provide sufficient information and, if necessary, create a floor plan using the website floorplanner.com . You can also easily share this floor plan on social media.

6. Do a sneak preview

In many cases, it's beneficial to give people a sneak peek at your home before it's actually put up for sale. For example, share a few nice photos of your kitchen or bathroom and mention that your home will be sold soon.

7. Don't overdo it

You're probably very enthusiastic about the house. However, be careful not to use too many superlatives. Consider sentences like:

…this is the most beautiful house in the area.
…the garden is the largest on the street.
...you have never lived in such a beautiful place!

It's unnecessary to use such words, as potential buyers often know exactly what to look for. Instead, share information about the home's size, energy rating, and layout.

8. Make a video of your home

Home sellers are promoting their properties these days in all sorts of creative ways, including making videos. Use your smartphone to shoot some great videos of your home and provide neutral commentary. Adding royalty-free music will complete the video and undoubtedly attract the attention of (potential) buyers. Below is an example.

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